Digital Ugerevy: Uge 13, 2019

Apple News+ var den nok største medienyhed i denne uge. Her får du en masse links til artikler og analyser af Apples nye platform. Derudover stemte EU for copyright-direktivet, og der sker ting og sager indenfor robotter i den danske mediebranche.

Alt det og meget mere i denne uges opsamling.

Digital Ugerevy er en opsamling indenfor tendenser, digital udvikling og forretning i og omkring mediebranchen i ugens løb.

Det betyder, at du sparer tid: Du behøver ikke læse en masse artikler og nyhedsbreve for at holde dig opdateret. Du skal bare følge med her 🙂

Tak fordi, du læser med
Lars K Jensen

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👍 SOCIALE MEDIER

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

Skal Facebook Live lukkes efter New Zealand-massakren?

“It’s past time for the company to step up and fulfill the promise founder and CEO Mark Zuckerberg made two years ago: ‘We will keep doing all we can to prevent tragedies like this from happening.’”

Nieman Lab

Facebook forbyder hvid nationalisme og separatisme

After a civil rights backlash, Facebook will now treat white nationalism and separatism the same as white supremacy, and will direct users who try to post that content to a nonprofit that helps people leave hate groups.

Vice / Motherboard

Jeg har samlet op på min Medieblogger-blog:
Facebook tager (mere) ansvar for platformen

…og bygger annoncearkiv

Now you can search Facebookfor how much Trump has spent on ads in the past year, which Pages’ ads reference immigration or what a Page’s previous names were. It’s all part of Facebook’s newAd Librarylaunching todaythat makes good on its promise to increase transparency after the social network’s ads were used to try to influence the 2016 U.S. presidential elections.

TechCrunch

Liste over Messenger chatbot-værktøjer

In this post, we’ll look at some of the best chatbot tools which are dominating the industry in 2019, and can help you create more effective, functional chat experiences for your business.

Social Media Today

Facebook undersøger mulighederne med Blockchain

Several senior Facebook team members were also assigned to the team, whose remit, Facebook noted at the time, was to “explore how to best leverage Blockchain across Facebook”, whatever that could mean.

Social Media Today

DR Nyheder runder 100.000 følgere på Instagram

– Indtil i sommer var Instagram ikke rigtig en fast del af den måde, vi dækkede nyheder på. Men så tog vi fat på det hen over sommeren og har nu en klar målsætning om, at vi skal have mindst ét opslag på Instagram om dagen, og det skal laves på platformens præmisser, fortæller [Néte Gerlach, der er redaktør for sociale medier i DR Nyheder Digital].

DR

YouTube trækker sig fra kæmpen med Netflix og Amazon

YouTube has canceled plans for high-end dramas and comedies, people with knowledge of the matter said, a pullback from its grand ambitions for a paid service with Hollywood-quality shows.

Bloomberg

Twitter overvejer at markere Trumps værste tweets

Twitter is considering labeling tweets that violate its rules but should remain on the platform because they’re in the public interest.

CNN

Sådan pitcher Twitter annoncer

Digiday obtained a recent deck from a U.S. ad agency titled “The Power of Twitter.” The deck highlights Twitter’s two slogans (“What’s happening” and “#StartWithThem”) and includes research about the user base’s receptiveness to launch campaigns.

Digiday

Tips til din digitale markedsføring

Algorithm Change, What Kind of Content Does Best?
Hubspot Blog

5 Best Practices for Facebook Ads – From Facebook
Social Media Today

Getting The Most From Facebook Dynamic Ads
Motion.ave

13 Interesting Facebook Tricks You Might Not Know
Search Engine Journal

💡 TENDENSER

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.

Apple præsenterede News+

En af de helt store historier i medieverden i ugens løb var naturligvis Apples indholdsplatform, News+. Derfor får du her en række artikler, der samler op på præsentationen samt nogle af reaktionerne og analyserne.

Apple has just revealed its new Apple News Plus service, which adds magazines to the Apple News app. The emphasis is on curation, high quality, and trust, all of which Apple considers essential for a news and magazine consumption app. There will be over 300 magazines, such as The New YorkerEsquireThe AtlanticNational GeographicMen’s Health, and Vogue, and Apple News Plus will be “the only place” where you’ll be able to get all of them at once. 

The Verge

Det er værd at bemærke, at skønt en avis som The Wall Street Journal er med, så er det ikke med deres kerneindhold. I stedet er det med et kurateret produkt samt nye stofområder, som man vil hyre op til 50 journalister ind til at dække:

The publisher will hire about 50 more journalists to write articles, some of which could run exclusively on Apple’s service, Lewis said. They’ll focus on nonfinancial beats, like sports, politics, culture and lifestyle. The Journal will likely expand its sports coverage specifically for the service and hire more political reporters, he said.

Bloomberg

That’s a much bigger bet than I would make — but Rupert Murdoch has historically been more successful in creating media businesses than I have. (On the other hand, one of those was The Daily, an iPad-exclusive publication that died a quick deathwhen not enough people subscribed to it.)

The Verge

The Wall Street Journal har flere årsager til at være på Apple News+:

But, aside from using the platform as an acquisition tool, certain ad units on Apple News were performing better than on the Journal’s own site, according to Josh Stinchcomb, global chief revenue officer, media sales for Dow Jones.

Digiday

En del aviser og nyhedsmedier brillerer dog ved deres fravær på News+. Inden lanceringen skrev Digiday:

Those terms, plus the fact that Apple will control the customer relationship and most of the data about who is reading what content, have been enough to turn off several publishers, including The New York Times and the Washington Post. 

Digiday

“For publishers who were making a premium on subscriptions — and deservedly so — to opt in on a potential for incremental revenue is missing what made them valuable in the first place,” said Keith Hernandez, former publishing executive and founder of consultancy Launch Angle.

Digiday

Forinden havde The New York Times’ administrerende direktør ligefrem advaret mod, at man som udgiver bliver for afhængig af tredjepart, altså Apple i dette tilfælde:

“We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else,” he told Reuters in an interview on Thursday. “We’re also generically worried about our journalism being scrambled in a kind of Magimix (blender) with everyone else’s journalism.”

Reuters

Der er dog heller ikke den store interesse fra danske medier, umiddelbart, skriver Journalisten:

”Hvis Apple bliver succesfuld med Apple News+, så er det et eksempel på, at vi som medier lægger vores indhold i hænderne på en anden kanal, som skal stå for distributionen og prioriteringen af vores indhold,” siger Jørn Broch.

For dem, der ventede, at Apple ville revolutionere nyheder digitalt, var News+ en fæl skuffelse:

Apple News Plus is a fine way to read magazines, but a disappointment to anyone wishing for a real boost for the news business

Nieman Lab

Men måske har News+ et andet værditilbud end leverandører af indhold?

The more interesting part of yesterday’s event, Nail says, is Apple’s implicit message. “They’re saying, ‘We’re on your side, we’re going to protect you.’ But the tradeoff is, ‘You have to live in our ecosystem and pay the prices we charge.’” In the age of Facebook and Google, Nail says, that’s a proposition that consumers may find compelling.

Wired

Digital publishers see Apple News+ as a testbed, not saviorskriver Digiday:

Vox, for example, will use Apple News+ to test a kind of windowing strategy, where the handful of pieces it publishes there every week, via a product called the Highlight, will be available exclusively on Apple News+ for a week before they are released widely.

Jeg samler op, analyserer og perspektiverer i et blogindlæg hos Journalisten:

For nu ligner Apple News+ dog mest af alt en digital magasinkiosk uden den puls og frekvens, vi kender fra nyhedsmedier. Det er ikke nødvendigvis en dårlig ting, men det er noget andet, end hvad mange forventede. Fordi det trods alt er Apple, og fordi mange er trætte af at skulle have fem abonnementer, hvis de vil læse artikler fra fem netaviser.

Det bliver dog ikke News+, der løser dette problem. Ikke i første bølge, i hvert fald.

Journalisten

I min analyse lægger jeg vægt på, at Apple News+ faktisk slet ikke handler ret meget om nyheder lige nu. I stedet handler det rigtig meget om magasiner, hvilket The Verge også har skrevet om.

Du finder også en fin opsamling og en masse links hos Columbia Journalisten Review:

With Apple News+, will publishers get what they bargained for?

Ekstra Bladet vil bruge robotter i fodbolddækningen

Nu skal robotter skrive om fodboldkampe, som de levende sportsreportere på Ekstra Bladet ikke har tid til. I næste fase får reporterne egne robotter, som kan oplæres i din stil og tone. ”Potentialet er legio,” siger adm. redaktør. Det bliver afgørende, om journalisterne ser det som en hjælp

Journalisten

Jysk Fynske Medier søger robotredaktør

Det nye team kommer til at repræsentere vores 4 kerneafdelinger indenfor ny teknologi: dataafdelingen, den digitale redaktion, udviklingsafdelingen og vores kundeafdeling. Til dette team søger vi en robotredaktør.  

Jysk Fynske Medier

Med ansættelser i en nyoprettet enhed og Google-millioner i ryggen vil Jysk Fynske Medier sætte skub i udviklingen af robotjournalistik – både i forhold til indholdsproduktion og -distribution.

MediaWatch

…og indgår robotsamarbejde med Ritzau

Jysk Fynske Mediers fynske fodbolddækning får fra den forestående weekend automatiseret hjælp, når en robot fra Ritzaus Bureau begynder at følge 111 fodboldhold på øen. Det oplyser Ritzau i en pressemeddelelse.

MediaWatch

Google lancerer live-data-tool til journalister

As the name implies, RCI is focused on telling publishers what’s happening on their site at this moment, and on helping them identify trending news stories that could attract more readers. The initial NCI data is more useful for the publisher’s business or audience development teams, Harding said. RCI is designed “to help the editorial side of our partners understand the dynamics of content on their site — what’s trending, what’s falling off, what’s getting traction.”

TechCrunch

EU vedtager omdiskuteret copyright-lov

The European Parliament voted by 438 to 226 to pass the law, which aims to compensate artists and creators. Critics, however, claim it will have a chilling effect on a free and open internet. The crucial points are two sections of the directive: Article 11 and 13, dubbed the hyperlink tax and the upload filter, respectively.

MIT Technology Review

EUs medlemslande har nu to år til at få vedtaget lovgivningen.

EU-Parlamentet har godkendt nye regler, der skal styrke beskyttelsen af digitale ophavsrettigheder til fordel for kunstnere og medier. Men kritikere advarer mod en ny »censurmaskine«, der kan underminere ytringsfriheden

Information

Europe is splitting the internet into three
The Verge

Circa lukker helt ned

Det startede som en innovativ app, hvor historier blev brudt ned til noget nær atomer. Siden har Circa skiftet karakter – og nu lukker det for good.

From an innovative startup to a Sean Hannity segment supplier to a generic millennial news site, Circa seems to have finally run out of lives.

Nieman Lab

Avishuse er nysgerrige på lyd

Forbrugerne er ved at vænne sig til stemmestyrede højtalere som Google Home. Avishuse har i stignede grad fokus på audio og er interesserede i den nye platform, men indtil videre mangler økonomien.

MediaWatch

Spotify køber endnu en podcast-producent

The latest target is Parcast, a podcast studio that focuses specifically on story-based series, including both nonfiction and fictional works across crime and mystery genres. Terms of the deal were not disclosed.

VentureBeat

Podcasting-krig: BBC vs. Google

The BBC has pulled its podcasts from parts of the Google Podcasts ecosystem, meaning that the People’s Programming is no longer accessible via Google Assistant on Google smart speakers and devices.

Nieman Lab

Google vil skabe lokalmedier

Google is launching the Local Experiments Project, an effort to fund dozens of new local news websites around the country and eventually around the world. The tech giant says it will have no editorial control over the sites, which will be built by partners it selects with local news expertise. 

Axios

Mediums historie, fra 2012 til nu

Medium is nearly seven years old. It’s raised $132 million in venture funding, and it is not profitable. It has undergone countless pivots. When I saw that new search for “partners” last week, I started trying to count how many — and then ended up documenting the history of Medium via articles and tweets and Ev Williams statements.

Nieman Lab

👔 BUSINESS

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

Information giver abonnement til førstegangsvælgere

Frem til 30. juni kan førstegangsvælgere få gratis adgang til Informations digitale univers. Det skriver dagbladet i en pressemeddelelse.

MediaWatch

Sådan voksede Business Insider 40% internationalt

Ad revenue the digital media publisher receives from its 13 international license partners, eight of which are in Europe, grew 40 percent in the first few months of 2019, compared to the same period last year, according to the publisher. The revenue from those licensing partnerships now accounts for 30 percent of all ad revenue outside the U.S.

Digiday

📡 UDVIKLING

Dette billede har en tom ALT-egenskab (billedbeskrivelse). Filnavnet er digital-udvikling.jpeg

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

AMP: Nu bliver vores mails dynamiske

AMP now enables all-new email experiences like being able to submit RSVPs to events, fill out questionnaires, browse catalogs, or respond to comments right within the email. Emails can also stay up to date, displaying the freshest content from comment threads or the latest recommendations.

Googles AMP-blog 

NYTimes-værktøj kan gennemgå 900 sider på 10 minutter

DocumentHelper isn’t a particularly unique tool. Its power comes from tailoring it to The Times’s vocabulary and work flow. It uses technologies well known to people who digitize documents, namely optical character recognition, which is commonly abbreviated as OCR. Like journalists, legal professionals rely on OCR to help manage huge sets of documents. Likewise, archivists and libraries use specialized scanning rigs to digitize their collections of text materials.

The New York Times

Her er vinderne af de danske 5G-licenser

TDC vinder det første slag i kampen om Danmarks kommende 5G-infrastruktur.

Computerworld

6G-arbejdet er allerede i gang

…og 5G er ikke engang rullet ud endnu.

The program runs over the next eight years, and is valued at about $285 million, with about half coming from public funding and the other half to be raised from industry partners.

VentureBeat

Første GDPR-bødekrav er en realitet

Datatilsynet har meldt taxaselskabet 4X35 til politiet med krav om en kæmpebøde for GDPR-brud. Se her, hvad Datatilsynet mener, at taxa-selskabet har begået af brud.

Computerworld

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