Overblik: Digital Ugerevy for uge 26, 2018

Mit navn er Lars, og jeg arbejder som leder af produktudvikling hos Infomedia.

Hver uge deler jeg en opsamling på noget af det mest interessante, jeg er faldet over indenfor digital udvikling og forretning i og omkring mediebranchen.

Det betyder, at du sparer tid: Du behøver ikke læse en masse artiker og nyhedsbreve for at holde dig opdateret.

Tak fordi, du læser med.

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Det letteste er at følge med på mail. Så får du en mail hver weekend med link til ugens opsamling:


 

Du får kun én mail om ugen – det lover jeg.

 

Indhold

 

👍 SOCIALE MEDIER

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

 


# Messenger er vores næststørste platform for nyheder

 

Det dokumenteres i den nyeste Digital News Report fra Reuters Institute for the Study of Journalism. Her er 2.025 danskere blevet interviewet om deres medievaner og ligesom i hovedparten af de 37 lande i den anerkendte undersøgelse er brugen af Messenger som nyhedsforum i Danmark i stigning.

Medietrends

 


# Facebook: “Lovende” resultater fra test med abonnement

 

Eight months after Facebook started testing subscription sales within news publishers’ Instant Articles pages, it said those tests with a dozen publishers have yielded “promising” preliminary results.

Digiday

 


# Se alle de Facebook-annoncer, en side har kørende

 

Facebook Pages now include an ‘Info & Ads’ section listing all ads a Page has run across Facebook, Instagram, Messenger and Facebook’s partner networks.

Marketing Land

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Læs også:
Goodbye, dark posts: How Facebook’s and Twitter’s ad-transparency tools work [Digiday]

 


# Hvad er der blevet af de lækkede Facebook-data?

 

Amerikanske Facebooks interne undersøgelse af, hvad der skete med brugernes data, da man fejlagtigt gav app-udviklere adgang til dem, er rendt ind i et større problem.

Det sociale medie ved nemlig ikke, hvad der reelt er sket med de lækkede data, da flere af de virksomheder, som modtog dem, enten ikke længere eksisterer eller ikke vil samarbejde med Facebook.

MediaWatch

 


# GDPR: Tvivlsomt om Facebook kan “redde” administratorer

 

Facebook lover handling for at redde virksomheder, organisationer og myndigheder på virksomhedens platform ud af GDPR-knibe efter ny EU-dom. Det er dog tvivlsomt, om virksomhedens udmeldte skridt er tilstrækkelige, mener persondatajurist.

Version2

 


# Sådan flyttede Vogue sig væk fra Facebook

 

In May, the Condé Nast-owned fashion glossy attracted a record 13.6 million unique visitors, according to comScore, boosted by coverage of the Met Gala and the royal wedding. But whereas Facebook drove traffic around such events in years past, the traffic this year came from Google, email and Instagram.

Digiday

Læs også:
Slate’s Facebook traffic has dropped by 87 percent since 2017. (Anyone else wanna share numbers?) [Nieman Lab]

 


# Instagram har rundet 1.000.000.000 brugere

 

Let’s put that figure into perspective — Instagram had 400 million monthly active users in September 2015, 500 million in June 2016, 600 million in December 2016, 700 million in April 2017, and 800 million in September 2017 (the last number Facebook shared). In other words, Instagram has been adding some 200 million users every year, at a rate that has accelerated.

VentureBeat

Læs også:
Instagram Is Estimated to Be Worth More than $100 Billion [Bloomberg]

 


# Sådan bruger virksomheder Instagram IGTV

I opsamlingen fra uge 25 kunne du læse om Instagrams nye longform-platform. Her kan du læse om, hvordan nogle brands bruger IGTV:

The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix, Warby Parker, Trader Joe’s, Everlane and Gucci are testing IGTV with content ranging from silly one-offs to interviews with influencers.

Digiday

Har du i øvrigt læst Instagrams Creaters Handbook til IGTV? [PDF / Dropbox]

Og Journalism.co.uk har også skrevet en “get started”-guide til IGTV.

 


# Facebook vil vise, hvor lang tid du har brugt på Facebook

 

Are you ready for some scary numbers? After months of Mark Zuckerberg talking about how “Protecting our community is more important than maximizing our profits,” Facebook  is preparing to turn that commitment into a Time Well Spent product.

TechCrunch

 


# Twitter køber platform for anti-chikane

 

Twitter har i lang tid kæmpet med chikane på deres platform.

Flere kritikere har sat spørgsmålstegn ved, om Twitter kan håndtere problemet, og købet af Smyte er en del af en langvarig proces hos Twitter, som skal rette op på det sociale medies blakkede ry.

Version2

 

# Er Twitters tiltag mod influencer-snyd nok?

 

To prevent spam accounts, Twitter is requiring new users to verify an email address or a phone number. While some marketers, including Unilever CMO Keith Weed, welcomed it, others called the process long overdue and still not enough.

Digiday

 


# Snapchat prøver at dele ud af annoncepengene

 

As part of Snapchat’s ongoing charm offensive with creators, the app said it would start sharing ad revenue with them. The program was announced June 21 as part of Snap’s keynote at VidCon.

Digiday

 

 

🔮 MEDIER /TENDENSER

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang eller ny teknologi, branchen forsøger at tage til sig.

 


# Nyt medieforlig er på plads

 

AFTALE: Regeringen og DF har indgået smalt medieforlig, der tilgodeser lokalmedier og momsfritager digitale medier. Samtidig skal to nye public service-kanaler og Radio24syvs arvtager finde nyt hovedsæde vest for Storebælt.

Altinget

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De tre regeringspartier og Dansk Folkeparti er blevet enige om et nyt smalt medieforlig, der træder i kraft fra nytår. Få hovedpunkterne i aftalen her.

MediaWatch

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Nyt medieforlig fjerner knap 400 millioner fra medieområdet

MediaWatch

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Journalistforbundet kalder forliget en “spareplan”:

Medieaftalen mellem regeringen og Dansk Folkeparti er pakket ind i en masse ord om det danske sprog, demokrati og nye generationers medievaner. I virkeligheden er den en gigantisk spareplan, der dræner den danske mediebranche for over en milliard kroner på et tidspunkt, hvor der er brug for det modsatte.

Dansk Journalistforbund

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Jan Birkemose fra Medietrends.dk har seks spørgsmål til medieaftalen.

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Altinget har også et tema om 2018-medieforliget.

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…ooog MediaWatch har indsamlet nogle reaktioner på forliget:

 


# Status på danske medier og podcasting

 

Mens alle tal peger på, at podcast vinder mere og mere frem, opruster danske medier på området og ansætter folk til udelukkende at lave podcast. Det digitale medie Zetland har ligefrem fundet ud af, at deres læsere foretrækker at være lyttere. Tag med på podcastsafari i den danske mediebranche

Information

 


# BBC deler data med lokalmedier

 

To help regional media use public data to generate more local stories, the BBC has created Shared Data Unit, a project aimed at sharing public data with local newsrooms and providing data journalism training.

The broadcaster shares datasets from public authorities with over 700 regional media outlets, including hyperlocal and local newspapers and local televisions.

Journalism.co.uk

 


# Ny lyd-app fra BBC

Vi tager en til fra den britiske broadcaster:

The new iOS and Android app, available today, will eventually replace iPlayer Radio. At its core, the service is still a hybrid radio and podcast player. The broadcaster, however, is changing the way it surfaces content to better match the experience found on major streaming services such as Spotify.

Engadget

 


# BuzzFeed konverterer folk fra kattevideoer til undersøgende journalistik

 

“True, when you’ve spent two years working on something and you’ve even been rehoused because the Russian intelligence agencies are after you, it can be a bit disheartening when ‘Am I a toilet brush?’ is also trending,” said Holmes.

“But it’s an ecosystem,” explained Warren. “People go from animal videos to us – you come for the cats, but you get some fantastic investigative journalism.”

Journalism.co.uk

 


# MIT Technology Review elsker print

 

MIT Tech Review recently rebranded its print edition from just a collection of articles, into a product that doesn’t simply republish content that was posted online a month later, but has its own attitude and way of telling stories.

Nieman Lab

 


# Tim Cook: Derfor har Apple News brug for mennesker

 

“News was kind of going a little crazy,” said Cook on Monday night at the Fortune CEO Initiative conference in San Francisco, explaining Apple’s latest attempt to curb polarization. Apple’s solution, unveiled earlier in the day, was a new, curated tab for coverage of the 2018 midterm elections. The stories will be picked by human editors, and will offer coverage from a variety of viewpoints, from Vox to Fox News.

The Wrap

 


# Tænk dig om, når det du læser, er valgt af algoritmer

Hvis du ikke allerede har læst Eli Parisers ‘The Filter Bubble’, som nedenstående artikel henviser til, kan du stadig nå det 🙂

 The consequences are serious and wide-ranging. Fake news and misinformation are pervasive. Young kids are being subjected to algorithmically generated, algorithmically optimized pernicious content. Perhaps the least concerning implication is that there is systemic bias in our information feeds, that we operate in and are informed by tiny echo chambers. It’s a grotesque irony that our experiences of the world wide web today are actually pretty local, despite warnings from the likes of Eli Pariser back in 2011.

Harvard Business Review

 

👔 MEDIER /BUSINESS

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

 


# Tips til dig, der kigger på medlemsklubber

 

“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”

Nieman Lab

 


# Adblocking på mobilen vokser – langsomt

 

Research from AudienceProject, a company that helps publishers understand online audiences, found that 8 percent of mobile sessions detected people using an ad blocker in the U.K., up from 2 percent in 2016. In the U.S., 5 percent of sessions were blocked, up from 2 percent in 2016. In Germany, which has ranked high in desktop ad-blocking use, 13 percent of sessions on mobile were blocked. (AudienceProject had no comparable figures for German.)

Digiday

 


# Skal adblockere betale mere i abonnement?

Det spørgsmål er der sikkert mange udgivere, der stiller sig selv:

Do you use an adblocker? Would you pay the local news organization that you subscribe to an extra dollar or two a month to be able to use their site with an ad-blocker?

Solution Set

 


# Berlingske køber Euroinvestor

 

For et tocifret millionbeløb overtager Berlingske Media investorportalen Euroinvestor. Købet skal styrke Berlingskes position på markedet for investornyheder og -information, siger koncernchef.

MediaWatch

Læs også: Berlingske har mod på flere opkøb efter Euroinvestor-handel [MediaWatch]

 


# CNN starter rådgivningsfirma

The media owner has created a new consultancy unit, called CNN Reach, based out of its London and Singapore offices. The goal: Help clients plan and create campaign content; advise on and execute distribution and media buying both on and off its own platforms; and offer first-, second- and third-party audience targeting across CNN and its parent company Turner’s portfolio.

Digiday

 


# WordPress-ejere køber abonnementsfirma

 

Publishers are increasingly turning to digital subscriptions in an ultracompetitive digital ad market dominated by Facebook and Google.

That is one reason why Automattic, the owner of the popular publishing platform sold by WordPress.com, has acquired the technology and publishing company Atavist in a bid to expand the suite of subscription and membership tools it offers to its customers.

The Wall Street Journal

 


# Programmatic er på vej tilbage efter GDPR

 

Programmatic ad spending has started to recover a month after the arrival of the General Data Protection Regulation caused it to nosedive. Advertisers’ panic toward the EU privacy law has turned to pragmatism.

Digiday

 

Hvad er egentlig risikoen ved at overskride GDPR? Det har Version2 skrevet om:

Der er nu gået en måned, siden GDPR trådte i kraft og siden da er data-skeletterne væltet ud af skabet. Men hvor bliver de frygtede bøder af? Hverken politi eller Datatilsyn kan sige, hvornår den første dom falder – men den er på vej.

 


# Nogle kampagner er næsten ren robottrafik

 

In some campaigns, more than 90 percent of the clicks are generated by robot traffic.

That’s according to the first “Robot Traffic Report” (free, no registration) from New York City-based financial native ad platform Dianomi. The data comes from hundreds of publishers around the world on the company’s ad platform, over a period of six years.

Marketing Land

 


# Annoncering: LEGO har et godt øje til Amazon

 

Online retail and voice assistants are fast-growing areas for the advertiser’s ads, said Luis Navarrete Gómez, head of global search marketing at Lego. Amazon dominates both areas, which has resulted in the online seller taking a larger slice of Lego’s paid search budget. Gómez said that growth is admittedly from a low base, but is showing no signs of slowing down, particularly now that Lego has an established Amazon store and a two-month-old Alexa skill for the Amazon Echo.

Digiday

 

📡 MEDIER /UDVIKLING

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

 


# Mobil fylder mere i brugerrejsen – hav en strategi for det

 

Every day, consumers use their smartphones to hunt for insights before making their next move. Yes, businesses are adapting by introducing mobile sites and apps that work on the small screen. But to succeed on mobile takes much more than adapting desktop experiences to the small screen. In fact, without a full understanding of mobile user experience (UX), mobile sites can do more harm than good.

Marketing Land

 


# 5G er på vej – hvad betyder det for mobile annoncer?

Og får det betydning for adblocking? (Langt citat, men det er værd at læse – ligesom resten af artiklen):

Today, when a visitor to a website clicks a link, there is a slight delay before a server responds, resulting in milliseconds to seconds of nothing apparently happening. It’s an issue that causes visitors to click away from an article or site, and one reason behind the adoption of ad blockers, according to a study by the Interactive Advertising Bureau. But 5G will effectively eliminate that delay, said Jeremy Lockhorn, vp of experience strategy for mobile and emerging technology at agency SapientRazorfish, resulting in faster ad-load times and happier users. The FCC states that 5G is 1,000 times faster than 4G with 100 times less latency. Scott Singer, managing director at consultancy DDG, said he wouldn’t be surprised if the use of ad blockers begins to diminish because of webpages loading at quicker speeds.

Digiday

 


# Google genbesøger telefon-chatbot

Right away, many in the tech community cited two big problems. First, the people on the receiving end of the call were unaware that the voice speaking into the phone was a machine, meaning Duplex was essentially fooling unsuspecting humans. Second, the bot in the demo never indicated it was recording the phone call, raising the eyebrows of privacy advocates and prompting follow-up questions from journalists (including writers at WIRED).

Wired

 


# Machine Learning: Fra Zero til Hero

You don’t need to come up with advanced algorithms anymore. You just have to teach a computer to come up with its own advanced algorithm.

Medium / freeCodeCamp

Foto: Picjumbo.com / Pexels

 

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