Overblik: Digital Ugerevy for uge 36, 2018

Mit navn er Lars, og jeg arbejder som leder af produktudvikling hos Infomedia.

Hver uge deler jeg en opsamling på noget af det mest interessante, jeg er faldet over indenfor digital udvikling og forretning i og omkring mediebranchen.

Det betyder, at du sparer tid: Du behøver ikke læse en masse artikler og nyhedsbreve for at holde dig opdateret.

Tak fordi, du læser med.

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Ugerevyen er tilbage fra ferie! Jeg har taget nogle få af nyhederne fra ugerne med, men fokus er på uge 36 – så vi holder det friskt 🙂

 

💌 Følg ugerevyen

Det letteste er at følge med på mail. Så får du en mail hver weekend med link til ugens opsamling:


 

Du får kun én mail om ugen – det lover jeg.

 

 

Indhold

 

👍 SOCIALE MEDIER

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

 


🎡 Facebook lancerer ‘Kreatørstudie’

 

Kreatørstudie samler alle de værktøjer, du har brug for til effektivt at kunne offentliggøre, administrere, tjene penge på og måle indhold på alle dine sider. Kreatørstudie hjælper dig også med at udnytte nye funktioner og muligheder for indtjening, som du kan være berettiget til.

Facebook Business

 


😠 Unge amerikanere sletter Facebook-app’en

 

En amerikansk undersøgelse viser, at en stor del af Facebook-brugerne i USA enten har slettet deres Facebook-app fra telefonen eller holdt en pause fra Facebook. Det gælder særligt de yngre brugere.

MediaWatch


📉 Brugen af Facebook falder

 

According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement. This stands in marked contrast to a March Pew survey that found 74 percent of users visited daily and most of them (51 percent) went to the site multiple times a day.

Marketing Land

 


🤔 Sociale medier skaber ikke ekkokamre

 

Intet taler for at sociale medier placerer os alle i ekkokamre. Det mener forsker Erik Gahner Larsen, der her kaster lys over en stribe undersøgelser af påstanden.

Medietrends


🔗 Facebook tester links i ‘Stories’

 

Many people come to Facebook to share and have conversations about articles that interest them. So, we’re testing the ability to share links in Stories, just like you can on News Feed.” 

Social Media Today

 


📹 Video: 5 best-practice-tips fra Facebook

  1.  Create Habitual and Loyal Viewership
  2. Respond to comments and questions
  3. Share the link to your content on all of your properties and social channels
  4. Consider how people might use Facebook search to find your video content.
  5. Be Aware of Facebook’s Guidelines

Social Media Today

 


🤳 5 nye muligheder med Instagram Stories

…ooog vi tager lige én til liste:

  1. Questions stickers
  2. Music stickers
  3. Shoppable tags
  4. Sharing feed posts in Stories
  5. Carousel ads

Falcon

 


💸 ‘Stories” flytter annonce-pengene til Instagram

 

The rapid growth and consumption of Instagram Stories has made it hard for advertisers to ignore, even if they have reservations over whether they can match the high-end, premium content on the platform. Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting to spend more money on the vertical video format.

Digiday

 


🛒 Rygte: Instagram på vej med shopping-app

 

Instagram is working on a new standalone app dedicated to shopping, The Verge has learned. The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase them directly within the app, according to two people familiar with the matter. Instagram declined to comment.

The Verge

 


🤨 Skepsis overfor Facebooks ‘microtargeting’

 

But microtargeting, as the technique is called, is coming under increased scrutiny in the United States and Europe. Some government officials, researchers and advertising executives warn that it can be exploited to polarize and manipulate voters. And they are calling for restrictions on its use in politics, even after Facebook, in response to criticism, recently limited some of the targeting categories available to advertisers.

The New York Times

 


🚫 Twitter blokerer InfoWars og manden bag

 

After weeks of equivocation, Twitter permanently suspended the accounts of Infowars and its founder Alex Jones on Thursday, following similar moves by other large tech companies, including Apple, Facebook, YouTube, and Spotify.

BuzzFeed

 


🐦 Twitter testede personaliserede “unfollow”-forslag

 

The test ran for just a few days, was visible to a small fraction of users, and has now concluded, the spokesperson said. The company declined to comment on whether the company considers the test to have been successful or whether the feature might resurface at some point.

Slate

 


↩️ Twitter tester nye designs på svar

 

To clarify, none of these are anywhere near final yet – Twitter’s only testing different options for now. But they are looking at these, and other related options, which are designed to better emphasize tweet engagement.

Social Media Today

 


🕶️ Nye Snap-briller

 

For Snap’s die-hard fans, the new designs usher in a sleeker, more stylish era of Spectacles. But for Snap’s critics, the new hardware doesn’t quite square. Many of the target market has long since traded Snapchat for Instagram and think the idea of wearing a face camera seems ridiculous, which begs the question: Why is Snap still making hardware?

Wired

 


👊 Det er på tide at bryde Facebook op

 

Best known for coining the phrase “net neutrality” and his book The Master Switch: The Rise and Fall of Information Empires, [Tim] Wu has a new book coming out in November called The Curse of Bigness: Antitrust in the New Gilded Age. In it, he argues compellingly for a return to aggressive antitrust enforcement in the style of Teddy Roosevelt, saying that Google, Facebook, Amazon, and other huge tech companies are a threat to democracy as they get bigger and bigger.

The Verge

 


🗜️ NYTimes tester nye annonce-tools fra Facebook, Google og Twitter

 

We tried out new tools from Facebook, Google and Twitter that let you look up campaign ads. Here’s what the databases can — and cannot — do.

The New York Times

 

 

🔮 MEDIER /TENDENSER

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang eller ny teknologi, branchen forsøger at tage til sig.

 


🎧 Politiken lancerer daglig podcast

 

Politiken tager næste skridt ud i æteren mod øregangene og lancerer nyhedspodcasten “Du lytter til Politiken”. Podcasten udkommer mandag til fredag og bliver dermed mediets første daglige satsning på lyd og den første, der tager afsæt i den aktuelle nyhedsstrøm.

MediaWatch

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Politikens daglige podcast flugter rigtig godt med en af mine fem forudsigelser for medieåret 2018:

Jeg tror også, vi vil se flere overbliksprodukter på lyd. Tænk radioavisen “on demand” indenfor forskellige områder.

 


🤑 Kommercielle interesser øger målinger i podcasts

 

On Sept. 6, companies from NPR and Westwood One to How Stuff Works gathered at the fourth annual IAB Podcast Upfront. But in contrast with past events, where the emphasis was on content, this time presenters focused on products like targeted marketplaces, attribution and retargeting tools to attract brand advertisers, who have mostly ignored podcasting because of the medium’s measurement issues.

Digiday

 


🗞️ Nyt Nørrebro-lokalemedie kører på Facebook og print

 

Navnet er NørrebroLIV og den bærende platform bliver hverken en hjemmeside eller en printavis. Derimod vil NørrebroLIV udkomme døgnet rundt på Facebook og en gang om ugen trykke de vigtigste artikler i en avis, der foreløbig kommer til at udkomme i 10.000 eksemplarer.

Medietrends

 


🌡️ Videnskab.dk vil indføre parameter for troværdighed

 

 Fra september vil alle artikler om sundhed på videnskab.dk blive markeret med et ”troværdighedsparameter”, så læserne kan se, hvor troværdig forskningen er. For eksempel om den er baseret på 10 eller på tusind mennesker

Journalisten

 


😎 Status hos Axios: 11,8 millioner unikke og 360k nyhedsbrevsabonnenter

 

“Everything is created using our distinct editorial best practices,” Meissner said. “We are vigilant about A/B testing everything, and we make sure to provide frequent, customised reporting to all our brand partners. By doing this, we’ve grown very substantially over the past 18 months.”

In that first year-and-a-half of business, Axios has grown to 11.8 million monthly unique visitors, 80 million monthly page views, and 360,000 newsletter subscribers.

INMA

 


💡 Hvad virker, når medier skal sælge abonnementer?

 

A new report from the Center for Media Engagement at the University of Texas at Austin, written by Natalie StroudYujin Kim, and Jessica Collierstudied different ways news organizations proffer themselves to potential subscribers through the lens of paid Facebook ads promoting their subscriptions.

Nieman Lab

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Digiday har i øvrigt researchet på og skrevet om “Publishers’ biggest subscription challenges”.

 


🆕 Læs om afløseren for StumbleUpon

 

Building your brand online is a necessity in the digital age. Whether you are applying for a journalism post, funding for your next project, or simply trying to grab an editor’s attention, providing examples of your work is an invaluable way to prove your worth.

Journalism.co.uk

 


🔬 Walt Disney Studios’ nye R&D-lab på 20 personer

 

On the first floor of The Walt Disney Studios’ Animation building — two floors below Walt Disney’s old office — sits Disney’s StudioLab, the epicenter of the company’s investment in emerging technologies.

Digiday

 


⏩ Irsk udgiver eksperimenterer med vertikal video

Lodrette videoer lever lidt et liv i limbo. Det er den naturlige måde at holde telefonen på, når du optager – men det ser skidt ud på alt andet end en mobiltelefon.

Tjenester som Snapchat har gjort meget for det vertikale videoformat, men der er stadig splittelse mellem lodret og det klassiske format.

Tilbage i 2016 forsøgte The Wall Street Journal at sætte fokus på vertikal video, men som du måske kan gætte, har det ikke rigtig ført så meget med sig. Nu er det så irske RTÉ, der forsøger sig, skriver Journalism.co.uk:

The digital-first series ‘Posts to the Pope’ was shot, edited and titled entirely on mobile devices for social audiences, then repurposed to 16:9 for ‘traditional’ viewing

Journalism.co.uk

 


🔎 Holocaust-museum eksperimenterer med Augmented Reality

 

Aiming to capture and hold the attention of young students, the U.S. Holocaust Memorial Museum has launched a smartphone app that allows visitors to view a museum exhibit in augmented reality.

VentureBeat

 

 

👔 MEDIER /BUSINESS

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

 


😧 Hårdt halvår for aviserne

 

Både landsdækkende og regionale dagblade mistede læsere i årets første halvår. B.T. blev overhalet af konkurrenten både på hverdage og søndage, mens Jyllands-Posten dykkede ned under 200.000 hverdagslæsere.

MediaWatch

 


👀 Mikrobetaling og blockchain: Nets kigger på mediebranchen

 

Med blockchainteknologi som dåseåbner er betalingskæmpen Nets ved at afsøge markedet for mikrobetalinger i mediebranchen. “Vi tror, der er plads i markedet til en løsning, hvor man betaler for sit forbrug,” siger direktør.

MediaWatch

 


😬 Nichemedie tester mikrobetalinger

 

I løbet af denne uge ruller nichemediet Techsavvy et pilotforsøg med mikrobetalinger ud. Det sker i et samarbejde med betalingsgiganten Nets’ og deres udviklingsafdeling Smart Payments, der har udviklet betalingsløsningen, der er baseret på blockchainteknologi.

MediaWatch

 


😒 Jysk Fynske er ikke begejstrede for mikrobetalinger

 

Selvom Jysk Fynske følger interesseret med i, hvad der foregår på området for styksalg af indhold på nettet, er der flest argumenter for abonnementsmodellen, lyder det fra chefredaktør.

MediaWatch

 


😕 Begrænset kundeinteresse i mikrobetalinger

 

Spørgsmålet er imidlertid, hvor stor interessen blandt mediebrugerne er for at kaste sig over disse mikroindkøb. Det har analysebureauet Wilke derfor spurgt danskerne om på vegne af MediaWatch. Og resultaterne ser ikke umiddelbart prangende ud, vurderer adjunkt ved IT Universitetet, ITU, Aske Kammer. Han bider især mærke i, at den overvejende del af brugerne, 43,4 pct., svarer, at de “slet ikke” vil være villige til at betale for en enkelt artikel, de ønsker at læse på nettet. Derudover er 26,7 pct. af de adspurgte “i mindre grad” interesseret i mikrobetaling.

MediaWatch

 


📰 Netmediet Finans lancerer e-avis

 

I aften bliver der pustet liv i Jyllands-Postens erhvervsmedies nye e-avis, der bliver en del af abonnementet til Finans’ læsere. Det skal give “overblik og sortering af nyhedsdøgnet for travle mennesker” ifølge chefredaktør, der afviser prisstigning.

MediaWatch

 


👶 Altinget giver unge-medie tre år til at gå i nul

 

Altinget er gået i luften med ungdomsmediet Spektrum. Forretningsmodellen er ikke helt på plads, og det er en selvstændig pointe. ”Man kan se på Format, hvor galt det går, hvis man fra starten lægger sig fast på, at det kun går godt, hvis man når et eller andet antal klik om dagen”

Journalisten

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Jakob Nielsen (der er chefredaktør for Altinget) besvarede mit tweet om Journalisten-artiklen med lidt mere info:

 

 


🧐 Sådan gentænkte The Guardian deres indholds-studio

 

Last spring, the Guardian remodeled its content studio Labs to align more closely with the rest of the newsroom, in order to make its campaign output more efficient. The goal: to remain competitive in a consistently cluttered paid content market and increase its financial contribution to the publisher on its road back into the black.

Digiday

 


🤝 2018 kommer til at handle om at holde på kunderne

 

Axel Springer newspaper Die Welt found that half of its new subscribers were leaving in the first three months, according to a report on subscriber churn by the World Association of Newspapers and News Publishers, released Aug. 22. After this period, the churn rate dropped to between 1 and 2 percent a month.

Digiday

 

 

 

📡 MEDIER /UDVIKLING

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

 


👎 Virtual Reality er i krise

 

According to analyst firm International Data Corporation (IDC), global shipments of virtual reality (VR) headsets were down about 34 percent year over year in the second quarter. The company put a brave face on the decline, saying, “IDC expects this to be a temporary setback as the VR market finds its legs.”

Marketing Land

 


⛓️ Blockchain kan både bekæmper censur og hjælpe Fake News

 

Thanks to new ways of using blockchain technology in publishing, authors can bypass authorities when reporting uncomfortable truth. But the absence of fact-checkers can take disinformation to a whole new level

Journalism.co.uk

 

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Wired har desuden en artikel om en fyr, der vil bruge blockchain i forbindelse med valg.

 


🔖 Det skal annoncører vide om blockchain

 

The advertising industry faces many challenges — from fraud and lack of transparency to antiquated payment models. But blockchain technology will soon solve these challenges, rewriting the future of adtech.

Venture Beat

 


🥢 Derfor bør du designe til “mikro-øjeblikke”

 

In Google’s never-ending journey to make the web a mobile-friendly place, we now have even greater insights into the four key reasons why consumers reach for their mobile devices. These are known as micro-moments, and this post aims to teach you how to design for micro-moments to increase website conversion rates.

Smashing Magazine

 


📱 Det har iPhone X betydet for design af telefoner

 

That’s not to say that other phone makers copied Apple; most phones are in production for many months before they ship to consumers. […] But Apple still has the uncanny ability to set the tone for what premium phones will look like in any given year, whether that means “notches” at the top of our phones or new gesture-based UIs that have us all swiping screens instead of tapping home buttons.

Wired

 


🔈 Spotify har et adblocker-problem

 

Spotify reported ahead of its IPO that it estimated 2 million people are blocking ads via modified apps or accounts. That’s about 1 percent of Spotify’s total monthly active users and about 2 percent of its ad-supported monthly active users.

While ad blockers are a small percentage of those using the services, Spotify has been working more to curb the activity.

Digiday

 


🤩 Ny bog om designprocessen hos Apple

 

Today, former Apple engineer Ken Kocienda’s book Creative Selection, which covers his career at Apple and insights about the company’s software design process, was released. As an engineer at Apple, Kocienda worked on several high-profile projects including Safari on the Mac and the touch keyboards on the iPhone and iPad. Much of the publicity surrounding the book focuses on Kocienda’s work on the iPhone.

MacStories

 

Foto: Pixabay / Pexels

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