Digital Ugerevy: Uge 9, 2019
Facebook havde en hård uge, og YouTube har været nødt til at gå hårdt til værks efter sidste uges krise. Derudover kan du læse om personalisering, podcasting og masser af andet godt.
Digital Ugerevy er en opsamling indenfor tendenser, digital udvikling og forretning i og omkring mediebranchen i ugens løb.
Det betyder, at du sparer tid: Du behøver ikke læse en masse artikler og nyhedsbreve for at holde dig opdateret. Du skal bare følge med her 🙂
Tak fordi, du læser med
Lars K Jensen
? Bevar overblikket
Vil du have en mere personlig Ugerevy?
Arbejder du med kommunikation, marketing eller journalistik i en virksomhed eller organisation?
Og kunne du tænke dig en mere personlig opdatering på den digitale udvikling og tendenser – eksempelvis ved, at jeg kommer på besøg, så du/I også kan stille spørgsmål?
? SOCIALE MEDIER
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
? Apps sender masser af info til Facebook
Millions of smartphone users confess their most intimate secrets to apps, including when they want to work on their belly fat or the price of the house they checked out last weekend. Other apps know users’ body weight, blood pressure, menstrual cycles or pregnancy status.
New York Governor Andrew Cuomo on Friday ordered two state agencies to investigate a media report that Facebook Inc may be accessing far more personal information than previously known from smartphone users, including health and other sensitive data.
? Snart kan du slette din Facebook-historik
Facebook vil i løbet af 2019 lancere en funktion, der tilbyder folk at slette deres komplette historik på det sociale medie. Det oplyser Facebooks økonomidirektør, David Wehner.
? Sådan er livet som Facebook-moderator
“I don’t think it’s possible to do the job and not come out of it with some acute stress disorder or PTSD.”
“I no longer believe 9/11 was a terrorist attack”: Working as a Facebook content moderator messes with people’s minds
Facebook pledges to improve oversight of contractor firms amid rising criticism
Facebook Grappling With Employee Anger Over Moderator Conditions
? Facebooks Patreon-konkurrent er en dårlig forretning
But it doesn’t take much digging to see that the terms for Facebook’s feature, known as Fan Subscriptions, make for a bad deal for creators, giving Facebook a lifetime license to use their work and the right to take up to a whopping 30 percent of subscription fees.
‘They need to earn back our trust’: Facebook’s subscriptions play for creators meets resistance
? Facebook tester nyt interface til Ad Manager
From this initial preview, though, it looks like Facebook Ads Manager will feel much more intuitive to advertisers using other platforms. That should mean higher productivity for those setting up, managing and analyzing campaigns.
? Facebook vil ikke forny 2/3 af showene på Watch
In recent months, Facebook has been telling news publishers that it will only renew about a third of the existing news shows that it has funded for Facebook Watch, according to publishing sources that have met with Facebook.
? YouTube fjerner kommentarer fra videoer med børn
YouTube will turn off comments on all videos that contain young children, the company says, as well as a number of other enforcement actions designed to stave off an advertiser boycott sparked by the discovery of an organised paedophile ring operating in plain sight on the video-sharing platform.
?? YouTube har brug for mere tilsyn
While YouTube has taken many steps to manage these concerns (the YouTube Kids App, manual human content review, providing alternative news sources, removing content) there is still a landmine of concerns and privacy issues.
? YouTube demonitariserer anti-vaccine-videoer
Promoveringen af anti-vaccination er skadelig og farlig, lyder det fra videotjenesten oven på flere klager fra annoncører.
Andre går hårdere til værks:
Pinterest Blocks Vaccination Searches in Move to Control the Conversation
The Wall Street Journal
?? US-tal for TikTok: 27 mio. åbner 8 gange om dagen
TikTok, the short-form video app from Chinese tech company Bytedance, has been courting advertisers by focusing on its global reach and how much time its users spend on the app every day.
? …og er blevet downloadet 1 milliard gange
TikTok makes inroads with UK publishers, advertisers
? …og får rekordbøde af FTC på 5,7 mio. dollars
Chinese short-form video app TikTok, part of ByteDance, on Wednesday was hit with the largest-ever U.S. civil fine for online child privacy violations, agreeing to pay $5.7 million in a settlement with the Federal Trade Commission over allegations it failed to comply with the Children’s Online Privacy Protection Act (COPPA).
️# De andre
? Instagram ramt af svindel
Victims aged in their 20s have each lost an average of £8,900 after falling for investment scams that appear on image-sharing platform Instagram.
⛔ Twitter blokerer ung pralhals
In the article published Tuesday morning, Wohl disclosed what he claimed were his plans to create “enormous left-wing properties,” including Facebook and Twitter accounts, before the 2020 presidential election in order “to steer the left-wing votes in the primaries to what we feel are weaker candidates compared with Trump.”
? Tips til din digitale markedsføring
Rapport: Danske virksomheders brug af sociale medier
Peytz & Co.
6 Tactics to Increase Your Instagram Stories Engagement
Social Media Today
2019 Social Media Industry Benchmark Report
How to Create a Social Media Content Strategy
Social Media Today
Social Media Dos and Don’ts for 2019
Social Media Today
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
? DMJX dropper digital panikdag
Danmarks Medie- og Journalisthøjskole har i dag testet det digitale matchmaking-system, der brød sammen under praktiksøgningen sidste efterår. Men der var problemer undervejs, og derfor vil næste ansøgningsrunde foregå uden det nye it-system.
ℹ️ ‘Bag om’-info kan give mere troværdighed
Providing readers with supplementary information on how a journalist approached a story seems to be effective in building reader trust of the news organization, according to a studyout Tuesday from the Center for Media Engagementat the University of Texas, Austin.
?? BBC og ITV går sammen om ‘Britbox’
The BBC and ITV have confirmed plans to join forces and launch a paid-for streaming service called BritBox by the end of this year, in an attempt to head off Netflix.
? Undersøgelse: 70% af udgivere personaliserer indhold
A survey of 200 publishers by Digiday this month found that most (70 percent) personalize the content they deliver to visitors. Once frowned upon by editors and consumers alike, the practice is becoming mainstream or publishers are now more willing to talk about it.
? Spotify hyrer TV-veteran til podcasting-forretningen
Spotify has hired Lifetime’s former programming chief Liz Gateley to help expand its podcast offerings in comedy, music, sports, news and documentaries, two people familiar with the situation said.
?️ LinkedIn lancerer podcast
The show will be hosted by LinkedIn senior editor-at-large Jessi Hempel, and each episode will feature an interview with someone who has found success in their field.
? Pandora Stories kombinerer musik og podcasting
Og nej – der er ikke tale om smykkefirmaet.
In an effort to one-up Spotify and Apple Music, Pandora this morning announced the launch of a new marketing tool for artists, called Pandora Stories. The feature allows artists to build music playlists combined with voice tracks, where they can add a narrative and deeper insights — explaining, for example, what a song means for them, what inspired their music, the story behind the music or anything else they want to add.
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
? Udgivere utilfredse med indtjening via Apple News
Ad revenue is bogged down by advertisers’ disinterest in the ad inventory that publishers are selling directly, and by remnant ad fill rates that many publishers describe as abysmal, even after a modest improvement to start the year, sources said. One source said their publication earned “low five-figures” every month from Apple News; another said they earned less than $1,000 per month.
? Mozilla og Scroll skal teste forretningsmodeller på web
The rationale behind the move? Mozilla said it is frustratedwith “terrible experiences and pervasive tracking” that are designed to persuade users to click on ads and share personal data. It is also concerned about how a handful of companies have been able to absorb much of the digital advertising revenue (PDF), leaving other publishers with “scraps.”
? The Economist strammer betalingsmuren
The Economist has tightened its paywall so readers have access to five articles a month — rather than three a week — in order to nudge more registered users over into subscribing.
?️ The New York Times tester modtræk til ‘Incognito Mode’
Det har altid været den lette vej udenom den grå dames paywall, men nu tester de, om det kan forhindres.
But while I was able to trigger it, not everyone in the office was, which made me suspect it’s an internal test the Times was running, affecting some visitors but not all. I reached out to the Times, and a spokesperson confirmed it — it’s a test, not a permanently implemented change. (For now, at least.)
? Medium lemper på betalingsmuren for Twitter-brugere
On Wednesday, Medium CEO and Twitter co-founder Ev Williams announced that Medium is tearing down its paywall for readers that visit the site through Twitter. In tweets, Williams elaborated a bit on the company’s thinking, explaining that the decision wouldn’t affect Medium members who rely on paid readerships, as paid readers would still be counted like they were before.
? Kan en digital annonce-skat skaffe medierne penge?
A new paperfrom advocacy group Free Press(the same folks who are close to getting the New Jersey government to budget money for local news innovation) argues that tax revenue devoted to quality journalism could be a silver lining in the very tool that foreign states and sneaker companies use to spread disinformation and sell shoes based on an incredible amount of user information, respectively.
? Falsk tredjepartsdata plager programmatisk annoncering
I met with a programmatic leader at one of the agency networks recently who asked my firm to help him verify the location data in the bid stream because they believe up to 80 percent or more of the lat-long data available there is fake.
✨ Hvad er et ‘data clean room’?
Data clean rooms are places where walled gardens like Google, Facebook and Amazon share aggregated rather than customer-level data with advertisers, while still exerting strict controls. First-party data from the advertiser is then poured into the same space to see how it matches up with the aggregated data from the platforms.
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
?️ Den moderne journalist har brug for en tech-værktøjskasse
There is no quick-fix or silver bullet, but real-time alerts and collaborative platforms are must-haves for newsrooms to deliver breaking news today
?️ Nej, data er ikke det nye olie
Ultimately, the majors like Google and Facebook will raise the castle walls around their data (and users) and disclaim any knowledge of data brokering, the “data-as-oil” traders. It’ll be first-party data all around: Publishers, apps, and ecommerce all huddling around their data and user piles, projecting that data externally in data-safe ways if absolutely necessary, but not otherwise.
? Flere mobilproducenter dedikerer knap til Google-assistent
The new phones with the button that are launching this week are the LG G8 ThinQ and K40 and the Nokia 3.2 and 4.2. The upcoming Xiaomi Mi Mix 3 5G and Mi 9, as well as new phones from Vivo (including the Vivo V15 Pro) and TCL will also feature a dedicated Assistant button. With this, Google expects that over 100 million devices will soon offer this feature.
⚡ Google opdaterer performance-værktøj
Nogle af nyhederne i ‘Test My Site’ er blandt andet, at man kan se hastigheden af såvel hele sitet som enkelte sider, og om sitet er blevet hurtiger eller langsommere siden forrige måned.
?️ Mozilla udvider voice-datasæt
Mozilla wants to make it easier for startups, researchers, and hobbyists to build voice-enabled apps, services, and devices. Toward that end, it’s today releasing the latest version of Common Voice, its open source collection of transcribed voice data that now comprises over 1,400 hours of voice samples from 42,000 contributors across 18 languages
? Afprøv verdens første WWW-browser
I anledning af 30-året for udviklingen af World Wide Web har en gruppe udviklere og designere hos CERN (hvor WWW opstod) genskabt den opridelige browsere, så du kan browse 2019-internettet med en 1989-browser. Der er godt nok meget tekst 🙂