I have been working with digital media, audiences and innovation in the digital publishing and media industry for a number of years and have been writing about it all along.
Here you can see many of the articles I’ve written (a lot of now redundant blog posts have been removed from the list).
A lot are in Danish, but most of the more recent articles are written in English.
The articles are sorted chronologically, with the newest on top.
There are a lot of articles, so if you are looking for something or want to hear more about a certain topic, email me at lars@larskjensen.dk 🙂
Let’s Think About User Needs in Communities
Keeping users front and center is becoming a prerequisite in journalism and content production. Can the same approach be beneficial in communities as well?
Products in Publishing / January 23, 2025
Finally, an Impact Framework for Publishers and Audiences
From assumptions to actual impact for actual people. Meet a set of tools built for – and in – our industry.
Products in Publishing / December 19, 2024
In Defense of Manual User Needs Tagging
Automated user needs labelling is easier than ever — but you need to be aware of what you risk losing, and whether it’s worth it before opting for speed.
Products in Publishing / September 17, 2024
Now is the Time to Publish Fewer Stories
For years we have been talking about how less is more. Now, our audiences are saying there is just too much information. Finding a quantity-quality-audience fit should be a major priority for all.
Products in Publishing / June 28, 2024
User Needs: An Easy, Effective Exercise To Get You Started
Sometimes it is the little things that make the difference. Here is an excercise I’ve had great results with as long as I’ve worked with user needs.
Products in Publishing / June 6, 2024
Why You Should Do an Internal Newsletter
Internal communication is insanely important – whether you are building a new domain, working across silos or doing work that just doesn’t get enough exposure in the organisation.
Products in Publishing / May 26, 2024
AI: The Honeymoon Is Over, Implementation Awaits
The media industry will soon look to those publishers who not only can use and build Artificial Intelligence but also integrate it successfully into the organisation.
Products in Publishing / April 13, 2024
Pre-mortem: How to Fight Failure Early
A negative mindset can in fact pay off. Here is how you can identify and map risks early in the process.
Products in Publishing / April 4, 2024
Implementing User Needs Is Cultural Change
It’s a prism, a model for analyzing and developing journalism and publishing stories. But putting it into work is change management. Here are my tips based on actually doing it.
Products in Publishing / March 19, 2024
The AI Augmentation of Journalists Is Now
Artificial Intelligence isn’t replacing reporters anytime soon. But it’s making them incredibly better at what they are already doing well. And it’s all fuelled by the launch of ChatGPT.
Products in Publishing / November 28, 2023
The Risk of Personalization: Do People Want and Trust It?
Personalization is user-centric technology. But it also raises concerns. How will you identify and address those concerns?
Products in Publishing / November 17, 2023
Paywalls: The Metered Model Outperforms Freemium – Why?
Studies show that a metered paywall is better for conversions. But you might want to consider who you are comparing yourself with.
Products in Publishing / August 8, 2023
Traffic Strategy: The Landscape is Changing
Social platform algorithms and AI in search engines are increasingly limiting the influx of traffic to publishers. What to do?
Products in Publishing / May 26, 2023
Innovating into a Newsroom: 5+1 Things to Remember
The term “innovation in the newsroom” has been thrown around a lot in recent years. And rightfully so, because innovation is inherently essential for the future of journalism. But creating actual change (for the better) is about so much more than technology and data.
Products in Publishing / April 18, 2023
Clickbaiting or Not: Headlines for Paywalls and Login Walls
As the media industry adopts subscriptions and paywalls, the effectiveness of headlines withholding information will wane off. But what about the up and coming promise of login walls?
Products in Publishing / January 17, 2023
Automated recommendations: An algorithm is never just an algorithm
Automation and personalisation are smart, but the technology also introduces some pitfalls which publishers need to take into account.
larskjensen.dk / October 27, 2022 [in Danish 🇩🇰]
Why You Should Use Assumptions Mapping and Test Cards
Two simple tools help you define your assumptions, prioritize them and figure out how to validate them – and define what success actually is.
Products in Publishing / September 27, 2022
Is Your Website a Product or a Service?
…and does it even matter?
Products in Publishing / September 14, 2022
A media analyst shares parts of her toolbox – and I learned about an interesting way of conducting interviews.
Products in Publishing / August 17, 2022
The Importance of Analysis Activations
An analysis is like a sponsorship: Success depends on it being activated with the audiences or people it is intended for. That’s where the magic happens.
Products in Publishing / August 5, 2022
Paywalls: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we’ve been doing it wrong? Some publishers have started flipping the logic.
Products in Publishing / June 29, 2022
Can a News Site Be Reduced To a Feed? Meet Norway’s Bare Åsane
It’s hard to say “local journalism” without picturing long articles on local shops, city development and people stories. In Bergen, some are trying a different kind of product.
Products in Publishing / June 20, 2022
What is a Great Newsletter Introduction?
Should you introduce all of the stories or just one? How important is your tone of voice? The intro is where you welcome your readers, so make it count.
Products in Publishing / April 1, 2022
User Needs for Publishers: From Theory to Practice
User needs are easier to work with if you combine them with topics and customer segments that are important to you.
Products in Publishing / February 8, 2022