Digital Ugerevy er en opsamling af noget af det mest interessante, der er sket indenfor tendenser, digital udvikling og forretning i og omkring mediebranchen i ugens løb.
Det betyder, at du sparer tid: Du behøver ikke læse en masse artikler og nyhedsbreve for at holde dig opdateret. Du skal bare følge med her 🙂
Tak fordi, du læser med
Lars K Jensen
? Følg Digital Ugerevy
Det letteste er at følge med på mail. Du en mail med ugens opsamling, så du er opdateret og kan træffe bedre beslutninger:
Få det ugentlige overblik
Du får kun én mail om ugen – det lover jeg.
? Vil du have en mere personlig Ugerevy?
Arbejder du med kommunikation, marketing eller journalistik i en virksomhed eller organisation?
Og kunne du tænke dig en mere personlig opdatering på den digitale udvikling og tendenser – eksempelvis ved, at jeg kommer på besøg, så du/I også kan stille spørgsmål?
Kontakt mig, så taler vi om mulighederne.
(Jeg har fokuseret på ugen, der er gået men også taget nogle af de vigtigste historier fra jule- og nytårsdagene med. Derfor er der nok at tage fat i 🙂 )
Indhold:
? SOCIALE MEDIER
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
? Facebook-chefer er trætte af The New York Times
Mark Zuckerberg and other Facebook executives are fed up with The New York Times after weeks of what they see as overtly antagonistic coverage that betrays an anti-Facebook bias, several sources at the social media giant tell me.
Læs også:
- Facebook’s worst self-inflicted wounds of 2018 [VentureBeat]
? Her er Zuckerbergs nytårsforsæt
Zuckerberg’s 2019 resolution may prove challenging too. Instead of focusing only on Facebook’s problems, he wants to talk more about broader societal issues facing the entire technology industry.
In a note posted to his Facebook page Tuesday, Zuckerberg said he intends to “host a series of public discussions about the future of technology in society,” featuring a mix of “leaders, experts, and people in our community from different fields.”
? Facebook-tips på baggrund af 777 mio. posts
But getting it right is the real trick – what works best for maximizing Facebook performance in 2019?
That’s the key question behind BuzzSumo’s latest report– the team from BuzzSumo analyzed 777 million Page posts from 2018 in order to determine the optimal post length, post type and posting times, among other factors, that can help boost your on-platform performance.
? Hvad er der på vej på Facebooks annonce-platform?
On Wednesday in Las Vegas, Facebook convened its client council at CES for one of its roughly quarterly check-ins led by Facebook’s vp of global marketing solutions, Carolyn Everson. These meetings are opportunities for Facebook’s kitchen cabinet of top marketers and agency execsto give the company feedback and for the company to provide them with product updates.
? Facebook mister markedsandele
According to the data published by Statcounter, on a global level, Facebook’s market share dropped from 75.5% in December 2017 to 66.3% in December 2018 in favor of Pinterest (16.3%), Twiter (8.2%), YouTube (4.8%) and Instagram (1.8%).
?? Danskerne brugte Facebook mindre i 2018
I det tilfælde, at du ikke har set denne endnu:
Specielt de 12-24-årige har skruet ned for det daglige Facebook-forbrug, fremgår det af rapporten ’Medieudviklingen 2018’.
(Selve rapporten udkommer i slutningen af januar.)
✋ Nogle Android-brugere kan ikke slette Facebook
A Facebook spokesperson said the disabled version of the app acts like it’s been deleted, so it doesn’t continue collecting data or sending information back to Facebook. But there’s rarely communication with the consumer about the process.
↔️ Instagram vil lade dig poste til flere profiler på en gang
An identical one-size-fits-all post might actually be one-size-fits-none. That’s why we’d suggest only using this feature if your different accounts have similar themes and fan bases.
⏱️ …og planlægge dine videoer
Previously, the Instagram API was limited to scheduling single-image posts, not yet allowing third-party tools to schedule videos or multi-image posts. Now, these tools – mainly social media management apps – can add the ability to schedule video posts to Instagram without having to use the “smartphone workaround”, the age-old process of getting a mobile alert from a social media management app when it’s time to post, and then having to manually post the video via the Instagram app.
? 5 Instagram-eksperimenter, du bør prøve i 2019
To help you get started on the right foot, here are five Instagram experiments you should consider trying to help boost your Insta performance in 2019.
# De andre
? TV 2 Østjylland deler vigtig YouTube-viden
Det er altid fantastisk, når nogen fra mediebranchen vil dele ud af deres erfaringer. Her deler TV 2 Østjylland godt ud af deres YouTube-erfaringer, og det er fantastisk og lærerigt at læse:
Sådan rammer du målgruppen rent på Youtube — uden at have abonnenter i forvejen [Medium]
? YouTube Premium er stadig småt for udgivere
Even after a strong year of growth, YouTube Premium is still not delivering meaningful subscription revenue for video publishers.
? Hvad trendede på Snapchat i december i USA?
Snapchatters everywhere took to Snapchat to wish each other happy holidays, say goodbye to 2018, and endlessly Snap about their newest Netflix obsession.
? Nogle fordele ved at Twitter har genindført kronologi
With Twitter being a leader in real-time and breaking news, I think this change is one of the few the social platform has made that’s actually helpful. It’s now easier to jump into conversations as they’re happening, something that many social media platforms are looking to prioritize. It’s also gold for those of us who live on Twitter during sports matches, and for breaking news events it’s ideal.
?️ Twitter ændrer håndteringen af PNG-billeder
Det her er relevant, hvis du uploader PNG-billeder til Twitter – altså hvis du for eksempel bruger billeder til tekst, grafikker etc.
Fremover vil Twitter teste, om et givent PNG-billede kan leveres hurtigere til brugerne, hvis det konverteres til JPEG. Twitter har skrevet en artikel, hvor du kan læse mere om de kriterier, de kigger på:
? 20 tips til større engagement på LinkedIn
The bottom line is that LinkedIn is experiencing strong upward trends in both its user activity and content engagement, making it an even more worthwhile platform to embrace.
Here are some key tips to boost your on-platform performance.
? WhatsApp donerer penge til kampen mod “Fake News”
The research team will specifically analyse the use of the messaging app in the upcoming Nigerian polls, through in-depth interviews, focus groups and surveys
? Aktiefald gør Pinterest sårbar
Still, the slide in stocks such as Facebook and Snap means that public investors will view Pinterest more skeptically, especially in the short run, said Brian Wieser, senior analyst at Pivotal Research Group. “The shine has come off a lot of these names,” he said. Pinterest will have to argue that it is different, he added.
? MEDIER /TENDENSER
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang eller ny teknologi, branchen forsøger at tage til sig.
? Vi brugte mindre tid på medier i 2018
Streamingforbruget fortsatte sin fremgang sidste år, men samlet set brugte danskerne ifølge DR Medieforskning lidt mindre af deres tid på medier.
? The New York Times klar med briefing til Amazon Alexa
The New York Times is pushing further into voice products for smart speakers. On Friday, the company announced that it’s launching a weekday flash news briefing called The New York Times Briefing for Alexa-enabled devices (hosted by Michael Barbaro, who is a busy man). It’s also debuting a weekly interactive news quiz from The Daily’s producers.
?? Ældre og “Fake News” er også et problem i USA
Måske kan du huske, at Berlingske i oktober sidste år skrev, at det i høj grad er ældre, der deler falske nyheder på de sociale medier.
Nu er der kommet amerikansk forskning, der viser det samme:
Older Americans are disproportionately more likely to share fake news on Facebook, according to a new analysis by researchers at New York and Princeton Universities. Older users shared more fake news than younger ones regardless of education, sex, race, income, or how many links they shared. In fact, age predicted their behavior better than any other characteristic — including party affiliation.
? Udgivere er enige: Ingen kommer og redder os
(Måske med undtagelse af Google.)
Rasmus Kleis Nielsen was blunt in his Nieman Lab prediction: The journalism business in 2019 will be “a long, slow slog, with no one coming to the rescue.”Indeed, 29 percent of publisher respondents agree with him: They’re not expecting help from anyone this year.
En anden konklusion er, at medierne har stort fokus på abonnementsprodukter.
? denoffentlige.dk begæret konkurs
Onlinemediet denoffentlige.dk er taget under konkursbehandling og stopper med at udkomme efter otte år. “Det er en rædselsfuld situation,” lyder det fra stifter og redaktør.
?️ Podcasting-tendenser i 2019
Det handler blandt andet om pengene i podcasting – og bemærk, at det primært er set fra et amerikansk synspunkt:
In the IAB’s second annual podcast advertising revenue study, published last June, the self-reported numbers pegged ad revenue to around $257.4 million for 2017, and estimated the wider market to be around $313.9 million. (Whether that’s a conservative estimate is up to you to mull over. I’ve heard execs argue both ways.) Those 2017 numbers beat the IAB’s earlier projection of $220 million for the year, and it’s up from $119 million in self-reported revenues the previous year.
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NRK lægger sine podcasts på Spotify | MediaWatch (læs mere om det hos NRK selv)
? Push-beskeder blev mindre “breaking news” i 2018
“This case study further confirms the ongoing shift away from using push purely for breaking news, a movement we had already observed last year. Notifications categorized as ‘analysis,’ ‘general,’ and ‘first-hand accounts’ comprised over a quarter of all alerts during the family separation controversy,” Brown wrote in his analysis.
? BBCs indholdsstrategi identificerer 6 brugerbehov
Det er altid en god idé at tænke på dem, der skal modtage ens indhold 🙂
The 41 language services at BBC World Service now categorise articles in the following ways: update me, give me perspective, educate me, keep me on trend, amuse me and inspire me.
? Derfor fokuserer Bloomberg nu på brugernes behov
BHIVE, Bloomberg’s human-centred research and prototyping group launched in 2017 to understand what motivates news consumers.
The cross-functional team of designers, engineers, product developers and researchers work to build and test digital solutions that improve the news experience for Bloomberg’s audience.
?? Hyperlokal i Tyskland
For 10+ år siden var begrebet “hyperlokal” en af de helt store tendenser. Det gik ud på at lave communities, der er afgrænset til eksempelvis kvarterer i en by i stedet for hele byen.
Nu ser det ud til at være på vej tilbage i Tyskland. Nieman Lab skriver om nogle interessante hyperlokale tiltag syd for grænsen.
? Fake News-samarbejde deler mediebranchen
En opfordring til samarbejde mellem medierne i kampen mod misinformation får en blandet modtagelse af chefredaktørerne på en række medier. Vi skal passe på, vi ikke bliver en politisk part, lyder det bl.a. fra Berlingskes chefredaktør.
↓
A gloomy vision for “fake news” in 2019 | Nieman Lab
? ComScore og Nielsen kæmper om at eje markedet for målinger
In 2019, both companies plan to roll out new measurement tools to give advertisers and media companies an equal look at cross-platform video audiences, whether people are watching a show or see an ad on linear TV or a streaming videos service.
? MEDIER /BUSINESS
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
? Teknologiens Mediehus vil op på 10 nichemedier
Teknologiens Mediehus lancerede ikke mindre end seks nichemedier i 2018. Nøglen har ifølge udviklingsdirektør været et dedikeret salg og skalerbart koncept: “I dag kan vi starte et nichemedie med to dages varsel, hvis vi har lyst,” siger hun.
? Betalingstjenesten Piano henter 22 mio. dollars
Piano, the leading content monetization and audience intelligence technology company, today announces it raised a $22M Series B funding round, led by Updata Partners. This comes as a result of Piano’s recent successes and corresponding growth, equipping it to build on star products and expand into new markets and sectors.
Du kender muligvis Piano fra den danske mediebranches korte flirt med dem:
- Så tæt var vi på dansk Spotify for News | Mads Kristensen
- ”Vi følte ikke, at det var vores opgave at redde andre mediehuse, der var mere optagede af at tale om digital udvikling end at investere i det” | Medietrends
? Digitalt annoncefusk er værre end nogensinde
While initiatives like ads.txt have helped reduce domain spoofing and reselling of unauthorized inventory, there’s a way to go. In fact, some industry executives believe ad fraud is worse than ever. “It’s a daily, hourly fight,” said Shane Shevlin, svp of strategic development at IponWeb.
Here are some things to keep in mind.
?️ Morning Brew vil lave erhvervsjournalistik til unge
“Every student we spoke with had the same canned answer: I read the Wall Street Journal, and I read it because I feel like I have to—because its a prerequisite to stay well-read in business—but it’s dense, dry and I don’t have enough time in my day to read it cover to cover.”
The two business majors decided to do something about it. That very year, he and Rief launched Morning Brew’s core product: a daily email newsletter that highlights all the business news you need in five minutes.
Mere erhvervsjournalistik:
? JP/Politikens Hus sælger Spotdeal
Dealselskab med Jysk Fynske Medier som hovedejer sætter sig på en større del af dealmarkedet med opkøb af Spotdeal. “Det er en rigtig god mulighed for at sprede vores aktiviteter ud til nye områder,” siger Jysk Fynske-direktør.
↓
“Vi fik et tilbud, vi ikke kunne sige nej til” | MediaWatch
☀️ The Suns loyalitetsprogram fører til andre indtægter
British tabloid The Sun overhauled its loyalty program 18 months ago. Since then, it has grown to 800,000 members, enough for it to use this first-party data on its most loyal audience to inform other parts of its business, like driving more branded content deals, affiliate and in-app ad revenue.
? Amazon tester smagsprøver for annoncører
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re likely to buy.
? MEDIER /UDVIKLING
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
? Robotter skaffer abonnenter i Sverige
Robotternes journalistik er nemlig blevet modtaget så godt blandt læserne, at der er kommet vækst blandt de nye abonnenter. Tilmed er der i dag flere menneskejournalister ansat til at skrive om sport – et af robotternes stofområder – end tidligere.
Jeg hørte United Robots (der bygger robotterne) tale til et arrangement for nogle måneder siden, og jeg må sige, at det lyder meget interessant, det de har gang i.
? Forbes bygger flere AI-værktøjer til journalisterne
Over the summer, the business publisher, which just had its most profitable year in more than a decade, rolled out a new CMS, called Bertie, which recommends article topics for contributors based on their previous output, headlines based on the sentiment of their pieces and images too. It’s also testing a tool that writes rough versions of articles that contributors can simply polish up, rather than having to write a full story from scratch.
⛏️ Quartz laver Machine Learning-hjælp til journalister
Og så er det open source.
The US publisher offers reporters with no coding skills a set of free tools to help them write better data-driven stories
? Store spillere er trætte af Apples 30%-cut
But the bigger risk comes from powerful developers such as Epic Games Inc., maker of the wildly popular Fortnitevideo game franchise. Already, Android users have to go directly to Epic’s site to download its games. No such end run exists in the Apple universe, which doesn’t let users download programs outside the App Store, but there are ways to get around paying. In December, for instance, Netflix Inc.stopped allowing new users to pay for their subscriptions in the iPhone—after taking a similar step for Android users months earlier.
? Tvivl om 5G-boom
Faster 5G wireless service isn’t likely to revive smartphone sales in the near term because the new cellular technology is expected to pressure handset makers to keep prices high.
?️ Google tester tolkefunktion i Assistant
A new feature in Google Assistant, called Interpreter Mode, turns the virtual assistant into a real-time language translator between two people who are trying to chat in the same physical space. It starts rolling out today on Google-powered smart displays and smart speakers.
↓
The Verge har testet den nye funktion og skriver, at den kan oversætte, men at den ikke er magisk.
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Google Assistant will soon be on 1 billion devices, but still can’t speak like John Legend | VentureBeat
⏪ …og vil vise dig dine tidligere relaterede søgninger
Google is now rolling outa new feature in search named “your related activity.” This feature lets signed in Google users pick up on previous searches they’ve done related to the query they just added. So if they searched for cooking tips, then got pulled away for something and then came back later and did a related search, Google may show you this related activity card.
? Massivt nedbrud lagde Nordjyske Medier ned
Et nedbrud i den centrale serverstruktur var onsdag skyld i, at Nordjyske Medier blev ramt af et massivt it-nedbrud, og at dele af mediehusets produktioner blev lammet.