Mit navn er Lars K Jensen, og jeg arbejder som leder af produktudvikling hos Infomedia.
Hver uge deler jeg en opsamling på noget af det mest interessante, jeg er faldet over indenfor digital udvikling og forretning i og omkring mediebranchen.
Det betyder, at du sparer tid: Du behøver ikke læse en masse artikler og nyhedsbreve for at holde dig opdateret.
Tak fordi, du læser med.
? Følg Digital Ugerevy
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Indhold:
↓ Here we go ↓
? SOCIALE MEDIER
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
? Efterspillet efter sidste uges store Facebook-historie
Den helt store historie i sidste uge var The New York Times’ artikel om, hvordan Facebook angiveligt går langt i kampen mod kritikere.
Her får du nogle af artiklerne om efterspillet:
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Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers
“He admits to having the company push negative narratives about competitors, but says Facebook did not ask or pay Definers to publish fake news.”
TechCrunch
Embattled and in over his head, Mark Zuckerberg should — at least — step down as Facebook chairman
“Some Facebook investors are calling — again, and more vehemently — for a change at the top. If Zuckerberg is to stay at the helm, they at least want him to give up his dual role as CEO and chairman. Step down as chairman and appoint an independent director to oversee the board.”
The Washington Post
Mark Zuckerberg defends his C-suite and says Sheryl Sandberg isn’t going anywhere
“[…] CEO Mark Zuckerberg said he intends to stay on as chairman and that his No. 2, Sheryl Sandberg, isn’t going anywhere either.”
CNN
Now eight parliaments are demanding Zuckerberg answers for Facebook scandals
““We note that while your letter states that you are ‘not able to be in London’ on 27th, it does not rule out giving evidence per se. Would you be amenable to giving evidence via video link instead?” the grand committee writes now.”
TechCrunch
Advertisers unfazed by latest Facebook bombshell
“The social network is unlikely to lose any marketing dollars despite being rocked by yet another scandal”
Ad Age
Yes, Facebook made mistakes in 2016. But we weren’t the only ones.
Skrevet af Alex Stamos, der indtil august var chef for sikkerhed hos Facebook.
The Washington Post
The Facebook Movie Told Us What We Needed to Know About Mark Zuckerberg
“When I streamed the movie the other day, I found my sympathies had shifted. Eight years (and many apology tours) later, “The Social Network” takes on a whole new meaning.”
The New York Times
What Comes Next for Facebook?
“In that sense, maybe this latest controversy will blow over, and we’ll all move on and continue using Facebook as normal. Because Facebook itself holds all that data too, they are the ones with the most control over user influence.”
Social Media Today
Zuckerberg Defends Company in Friday Meeting With Employees
“Mr. Zuckerberg made it clear that Facebook would not hesitate to fire employees who spoke to The New York Times or other publications. But after an employee asked whether the company should issue a report about how many leakers Facebook had found and fired, Mr. Zuckerberg played down the idea.”
The New York Times
Et makkerpar i toppen af Facebook har skabt stribevis af skandaler
“Mens Mark Zuckerberg det seneste år har gået offentlig bodsgang for Facebooks læk og misbrug af brugernes personlige data og manipulation af det amerikanske valg, har Sheryl Sandberg tilsyneladende taget sig af det beskidte arbejde hjemme i Silicon Valley.”
Politiken
⏱️ Facebook ruller tids-tracking ud
After Facebook announced in August that it was working on activity trackers so that users could see how much time they’re spending on the Instagram and Facebook apps, the company confirmed that the feature is starting to roll out. Called “Your Time on Facebook,” it is starting to roll out now to the latest versions of the Facebook Android and iOS apps over the next few weeks.
? Bliver 2018 Facebook-gruppens år?
I så fald skyldes det Facebooks store algoritmeændring fra starten af året.
The move actively distanced brands from their followers on the platform by limiting exposure to organic content posted by businesses. At first glance, the only solution for brands was to invest more in their Facebook ad campaigns, but some businesses have found an alternative to connect with their audience by building vibrant Facebook Group communities.
? Henrik Sass vil have sociale platforme til at tage ansvar
Tonen på de sociale medier er blevet for hård.
Så meget, at firmaerne bag medierne skal tvinges til at betale for at regulere den og fjerne hadske debattører, mener Socialdemokratiets gruppeformand, Henrik Sass Larsen.
? Facebook donerer til 80 lokale UK-medier
As part of Facebook’s ongoing Journalism Project, which launched in 2017, the social network is donating £4.5 million ($6 million) to fund 80 local newspaper jobs in the U.K. over the next two years.
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Læs også:
Why Facebook is investing £4.5m in local news
[Medium / Behind Local News]
? Instagram i krig med falske følgere
Instagram is fighting back against automated apps people use to leave spammy comments or follow then unfollow others in hopes of growing their audience. Today Instagram is removing from people’s accounts who use these apps inauthentic follows, Likes and comments that violate its policies
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Instagram’s Crackdown on Fake Followers Just Might Work [Wired]
?♂️ Google: YouTube er ikke for børn under 13
YouTube er en voldsomt populær platform blandt børn og unge. Men ifølge YouTube selv er den ikke for børn under 13 år. Vi tog en snak med YouTubes politiske chef på baggrund af den kontroversielle højreradikale politiker Rasmus Paludans popularitet blandt de unge.
? Snapchat på vej med ny brille
The new Spectacles, internally codenamed Newport, will feature an all-new design with a more premium frame made of aluminum and cameras capable of producing augmented reality effects in videos, according to people familiar with the matter. With a $350 price point, the new glasses will be more than double the cost of the first iteration of Spectacles, which were released in 2016.
⏬ Twitter nedtoner antal følgere i opdatering
Twitter has made follower counts appear less prominent on its iOS app by making the font size smaller in a new redesign effort, according to a Twitter spokesperson. The change comes after CEO Jack Dorsey repeatedly said that he wants to rethink how the company could prioritize “meaningful” conversations over numbers like retweets, likes, and follows.
? LinkedIn tester kopier af Stories og reaktioner
Stories-kopien:
LinkedIn confirms to TechCrunch that it plans to build Stories for more sets of users, but first it’s launching “Student Voices” just for university students in the U.S. The feature appears atop the LinkedIn home screen and lets students post short videos to their Campus Playlist. The videos (no photos allowed) disappear from the playlist after a week while staying permanently visible on a user’s own profile in the Recent Activity section.
“Reactions”-kopien
As you can see, LinkedIn’s reactions are more aligned to LinkedIn posts – Wong describes the options as “Like”, “Clap”, “Insightful”, “Hmm”, “Support”.
? Seneste forskning i sociale og digitale medier
Journalist’s Resource sifts through the academic journals so you don’t have to. Here’s their latest roundup, including research into how Twitter impacts reporters’ news judgment, how often we remember where we read something, and why Facebook makes you feel bad.
? MEDIER /TENDENSER
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang eller ny teknologi, branchen forsøger at tage til sig.
? 3 medier får støtte fra innovationspuljen
Det største støttebeløb går til Mediehuset Ingeniøren, der har skiftet navn til Teknologiens Mediehus. Selskabet har fået 3,45 mio. kr. til et udviklingsprojekt, og de skal gå til dækning af områder som ledelse og strategi, oplyser mediehuset i en meddelelse.
? TV Øst i luften med ungeredaktion
Der er kamp om de unge mediebrugeres opmærksomhed, og i forsøget på at fange den åbner TV Øst nu en ungdomsredaktion, som skal få fat i de unge ned til 15 år.
?? Google truer med at lukke Google News i EU
Google’s top news executive has refused to rule out shutting down GoogleNews in EU countries, as the search engine faces a battle with Brussels over plans to charge a “link tax” for using news stories.
? Hvad gik der galt med Wikipedia-stifters nye medier?
IT’S BEEN ALMOST A YEAR since the launch of WikiTribune, the crowdsourced news site created by Jimmy Wales, co-founder of Wikipedia. If you haven’t heard of WikiTribune, you’re not alone—it hasn’t made a big splash outside hardcore digital-media circles.
? Quartz lancerer AI-“studie”
Quartz has formed the Quartz AI Studio to produce articles that use machine learning, a form of artificial intelligence that trains computers to identify patterns and anomalies and otherwise analyze data, to assist in the reporting of those articles, such as by separating the signal from the noise in terabytes of data in a fraction of the time that it would take a team of humans to comb through them.
?️ Podcastens popularitet stiller krav til kvaliteten
Hvis podcastmediet skal tage skridtet videre til for alvor at blive hvermandseje, er professionalisering en del af vejen frem, mener en række producenter, som befinder sig forskellige steder i markedet.
? MEDIER /BUSINESS
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
? Politiken: Det handler om relationer
Konkret har Natasha Brandt reorganiseret den kommercielle afdeling, så den nu også består af et team, der udelukkende har fokus på kunderelationer og kunderejser, og hvis opgave det er at sikre, at nye abonnenter får kendskab til flere af Politikens tilbud frem for blot journalistikken på print eller online
? Berlingske-journalister starter abonnementsmedie
To tidligere kulturjournalister på Berlingske sender i det nye år et nyt online nichemedie om kulturbranchen på markedet. Pengene skal primært komme fra abonnementssalg, og direktør afviser ikke, at der skal åbnes flere medier i selskabet.
? BuzzFeed vil vokse via fusioner
Though initial discussions involving a few companies have taken place, they were all very preliminary, according to five people with knowledge of the matter who spoke on the condition of anonymity to describe private discussions. BuzzFeed has spoken to at least one other company, while other publishers have had separate discussions, these people said. Mr. Peretti declined to name which companies he has talked to regarding any potential mergers.
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Læs også:
The Media Wants Congress To Let It Gang Up On Facebook And Google [BuzzFeed]
‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem [Digiday]
? YouTube tester ny annoncemodel
YouTube has a TV-inspired solution to the issue, announcing it will trial running two skippable pre-roll ads together, as per a blog post published Wednesday.
That means it’s less likely that ads will pop up in the middle of a video, with YouTube estimating users will experience up to 40 percent fewer interruptions by ads in a session.
? Amazons annonce-forretning vokser og vokser
Det har været på vej i noget tid, og nu begynder tallene for alvor at se imponerende ud. “Amazon now has a multibillion-dollar advertising business”, skriver CNBC.
? Snakken om annoncer og blockchain fader ud
While there’s been plenty of buzz around how advertisers could potentially use blockchain to resolve the fraud and hidden fees embedded in programmatic trading, there’s been a dearth of actual use cases.
Digiday →
[Kræver abonnement]
? MEDIER /UDVIKLING
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
⚙️ Er det på tide, medierne får en fælles platform?
Jeg har arbejdet i mediebranchen i mere end 10 år, og jeg tør næsten godt garantere, at det aldrig kommer til at ske…
Media companies are each independently trying to solve the same technical problems, rather than focusing on competing with Facebook. Is the usual answer to “buy or build?” changing?
?♂️ Amazon Echo vs. Google Home
Endnu er det kun Googles bud på en smart højttaler, du kan købe herhjemme i Danmark, men derfor kan du godt læse en sammenligning af de to mest udbredte:
How do you decide which ecosystem to join? Here are a few key features to consider when trying to decide what speakers to buy.
? Amazon gemmer samtalerne med Alexa
Amazons gemmer som udgangspunkt alle dine samtaler og mundtlige interaktioner med den personlige og digitale assistent, Alexa. For altid. I skyen.
? Google betaler kassen for at være på iPhone
Mere end 9 milliarder dollars om året, lyder vurderingen. Og det selvom Apples topchef har kritiseret Googles holdning til privatlivet:
I et interview med Axios forsvarede Tim Cook beslutningen med, at Google er den bedste søgemaskine, og bemærkede, at Apple har indbygget flere sikkerhedskontroller, som skal hjælpe brugerne til at beskytte deres privatliv.
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Læs også: Frankrig dropper Google som default søgemaskine [Version2]